REAL OR CAKE?
AFTERPAY X THE ICONIC
How do you serve up a social campaign that keeps people coming back for seconds all week long?
BAKED IN ENGAGEMENT
To celebrate a birthday sale and 7 years of Afterpay x THE ICONIC, we dished out daily “Real or Cake?” challenges on TikTok and Instagram, putting a stylish spin on trending baking content.
EQUAL SLICES FOR
both BRANDS
The campaign creative mixed Afterpay’s signature Bondi Mint palette with the glossy yet playful tone of THE ICONIC’s new master brand, “Got You Looking”.
