WHEN LIFE UNFOLDS
KOALA
How do you show that life’s a little comfier when you can go from sitting to sleeping in seconds?
SIT TO SLEEP TO SUCCESS
IN SECONDS
After expanding the campaign from TV to OOH, radio, and social, sofa beds stole the spotlight — outselling even Koala’s famous mattresses.
Searches for sofa beds jumped 5×, Year-on-year growth exceeded 300%, daily brand searches climbed from 6K to 10K, and sales soared 74.4%.