PARIS 2024 OLYMPICS
NIKE
How do you cement Nike’s winning mindset as the gold standard?
A REACTIVE CAMPAIGN
TO WIN EVERY MOMENT
A social and OOH campaign ready to seize Nike Athletes’ key Olympic moments to launch the new global platform: “Winning Isn’t For Everyone.”
We made every scenario a win‑win. Highly personal narratives for each Nike athlete were crafted, with reactive moments plotted, planned and ready to go.
THE MATILDAS
Ahead of kickoff, Nike Pacific unveiled its first 3D anamorphic digital billboard, featuring Matildas-focused creative that lit up social and DOOH, rallying Aussies around their do-or-die spirit.
EMMA MCKEON
After solidifying herself as Australia’s most decorated Olympian with her 6th gold, Emma’s tailored tribute went live across DOOH, social, and a special projection on the lighthouse in her hometown of Wollongong.
JESS HULL
Jess Hull shattered the 2000m world record in the lead up to the games. We launched her creative on Nike’s social channels just ahead of the 1500m semi final.
